The platform is rolling out a updated setting that permits them to cut down on the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the service announced that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global rollout. This development comes amid a surge in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding video streams on another major platform only show clips produced artificially. A large amount of this output is deemed “AI slop”, a label for poor-quality, mass-produced content that is frequently absurd or dreamlike.
Based on user feedback that many people like content created using AI tools, ranging from digital art to educational videos, and we want to provide users the option to adjust the amount of that, based on their own preferences,” stated a spokesperson.
Volume and Proportions
The platform disclosed that there are currently over a billion videos on its app labeled as made with AI. Overall, more than 100 million media items are added to the app each day, making AI content a relatively small percentage of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI-generated videos they see by using the topic control option in the app and picking the AI content topic. Further subjects that are already be modified under the tool include politics, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s guidelines require users to tag “realistic” artificially created content, and it bans harmful deepfakes of celebrities or crisis events. Any realistic AI video that is without a tag can be deleted under its terms of service.
In addition, the app will now attach an AI-generated watermark to content produced via its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This step is designed to stop users from attempting to evade the tagging system.
AI Literacy Programs
TikTok is additionally establishing a $2 million educational fund for specialists and groups to develop educational content about ethical AI use. This project will benefit charitable organizations dedicated to educating coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, following controversy over intentions to lay off numerous content moderators in the United Kingdom. The company is set to eliminate 439 jobs in its content moderation team in its British office, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A company official clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most distressing content ahead of it is viewed by humans. TikTok stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
